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Sitemaps are designed around the User Journey

In other words, the journey your user will take through every page on your website. See how our friend John Doe travels through the imaginary website example:


John Doe visits the homepage and wants to learn more about the services that he sees in the 'Services' section. He clicks on the 'Learn More' button.

Services Page

John reads through the services and decides he wants to contact the team to set up an appointment to begin a new service. He clicks on the 'Let's Talk' button.

Contact Page

John completes the contact form on the Contact page and clicks on the 'Send' button.